How to Easily Avoid Perpetuating Micro-Aggressions Toward Customers

June 25, 2019

What Micro-Aggressions are:

Micro-Aggressions are those common slights that people can perceive throughout the day and that appear to be the result of racial or other bias. For example, a Black, Indigenous or Person of Color may notice that they are being singled out for extra scrutiny while shopping, or that a salesperson is making assumptions about them based on their race, ethnicity or religion. Each slight may seem small, but they add up and cause great harm to an individual.

No one is immune! Even if you self-identify as the same race, ethnicity or any other descriptor of the customer, you still might be perpetuating micro-aggressions. This is true regardless of what’s in your heart and conscious mind.

Luckily, there are some simple habits that we can all develop to help avoid unintentionally inflicting pain on others.

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